About
Fifty years of communications. A very practical view of AI.
Michael Roberts spent five decades helping organizations explain themselves clearly — in newsrooms, boardrooms, campaigns and community halls. CommonSense Strategies Group is what he does now: the same discipline applied to the newest tools.
Why this exists
Most small organizations are being sold AI as if it were a strategy. It is not. It is a set of tools that save time when they are pointed at the right work, and waste it when they are not.
Our approach is deliberately unglamorous: find the two or three tasks that eat your week, test something small, keep what works, write down the rules, and move on. No transformation programme, no jargon, no six-figure retainer.
Who we work with
Small businesses, nonprofits, campaigns, advocacy organizations and community groups — usually teams of two to twenty people, usually without a marketing department, usually with more work than hours.
Straight answers
If a tool will not help you, we say so. If you can do it yourself, we will show you how.
Sister brand
For political and advocacy work, our sister brand PoliticalConnect ↗ handles campaign communications and digital organizing.