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A division of CommonSense Strategies Group

Campaigns that win, built on common sense.

Candidate training, campaign setup, communications, election day operations and projections — for candidates and causes that need to run a real campaign without a national firm's price tag. For candidates and causes that need to run a real campaign — without a national firm's price tag or a fifty-page deck of buzzwords.

Built for
Real campaigns
From
Filing day
Through
Election night

What we do

Five things, end to end.

Take the whole arc or just the piece you are missing. Each engagement starts with a short call and a written scope.

Run like you mean it

Candidate Training

Practical training for first-time and returning candidates: how to stay on message, raise money, work a room and run a campaign that does not run you.

  • Message discipline & media prep
  • Fundraising basics & call time
  • Field and event skills
  • Debate and forum prep
  • Staying sane on the trail

Let's talk

group cohorts or one-on-one

Enquire

From filing day to field plan

Campaign Setup

The infrastructure a real campaign needs, stood up fast: compliance, voter file, finance tracking, website and a digital HQ so you can stop assembling tools and start talking to voters.

  • Compliance & reporting setup
  • Voter file & targeting import
  • Finance tracking
  • Campaign website & donation page
  • Email & volunteer tooling

Let's talk

one-time setup engagement

Enquire

Message, media, momentum

Campaign Communications & Planning

A written plan and the content to back it: message development, a weekly calendar, earned media, paid digital and the scripts your volunteers can actually use.

  • Message development & contrast
  • Weekly content calendar
  • Earned media & press list
  • Paid digital ad plan
  • Volunteer phone & door scripts

Let's talk

monthly or cycle engagement

Enquire

Every vote, counted

Election Day Operations

A GOTV plan that does not leave votes on the table: poll coverage, rides to the polls, cure and chase, and a war room that watches returns and reacts.

  • GOTV universe & contact plan
  • Poll watcher & ride coordination
  • Ballot cure & chase program
  • Results monitoring war room
  • Recount-ready record keeping

Let's talk

final 2-4 weeks

Enquire

Know your path to 50%+1

Campaign Projections & Modeling

Numbers you can trust: voter modeling, turnout projections and budget scenarios that tell you where to spend the next dollar and whether the race is winnable at all.

  • Voter modeling & scoring
  • Turnout projections
  • Budget & spend scenarios
  • Precinct-level targets
  • A written path to 50%+1

Let's talk

one-time or cycle engagement

Enquire

Specialized offering

MR-S2S Election Intelligence

Evidence in. Seat-by-seat forecasts out.

Specialized offering

MR-S2S Election Intelligence Platform

Evidence in. Seat-by-seat forecasts out. Your judgment in control.

Most local campaigns run on instinct, rumor, and whatever the last phone call said. National campaigns have pollsters and data teams. Local ones have a candidate, a few volunteers, and a budget that won't stretch to a single poll. The MR-S2S Election Intelligence Platform closes that gap. Built on the Michael Roberts SWOT-to-Seats Model, it turns the daily flood of local news and social media into a disciplined, district-by-district read of where a race stands and where it's moving.

01

Sweep and tag

Each day, or on demand, the platform sweeps local news outlets, the open web, and social channels for every party, candidate, and seat in your race. Every item is logged, tagged to a seat, and graded for source reliability and credibility.

02

Score with evidence

From that evidence it proposes updated strength, weakness, opportunity, and threat scores for each seat, citing the exact items behind every change.

03

You decide

No proposed score enters the forecast until a strategist approves or adjusts it. Once approved, the model produces projected margins, win probabilities, and a rating for every seat, plus a daily brief delivered to your inbox.

Platform highlights

Seat-by-seat forecasting

Projected margins, win probabilities, and ratings for every district, ward, or constituency.

Daily automated monitoring

Local outlets, Google News, RSS feeds, and the open web, swept every day or at the press of a button.

Social media listening

Posts from Facebook, YouTube, TikTok, and X, plus WhatsApp chat exports you upload.

A graded evidence log

Every item is rated for reliability and credibility, so a verified report outweighs a rumor.

Human approval at every step

Scores move one point at a time, only with cited evidence, and only after you sign off.

Honest statistics

Social findings carry confidence ranges, small samples are flagged, and online chatter is never treated as a poll.

Coordinated-posting alerts

Identical text from multiple accounts is flagged as a sign of organized activity.

A daily brief

A plain-language summary of what changed and why, emailed to your team.

Low running cost

Roughly $1 to $3 a day in AI usage to monitor one election.

Hosted web platform

Runs the daily monitoring, evidence log, and dashboard.

Companion analysis tool

Runs the same model in conversation for quick what-if questions. Both use one model and one file format, so work moves freely between them.

Built on experience

MR-S2S comes out of more than four decades of campaign and communications strategy in New York and the Caribbean. It was field-tested in a winning 2026 constituency campaign in Grenada. The technology does the gathering and sorting. The strategist makes the calls.

Political campaigns

  • Put resources where they count. Know which seats are safe, which are lost, and which deserve your money, volunteers, and candidate time.
  • Catch shifts early. See a seat moving weeks before it shows up on the doorstep.
  • Replace gut feeling with a record. Every assessment traces back to evidence you can show a candidate, a committee, or a donor.
  • Compete without a polling budget. Structured intelligence at a fraction of the cost of survey research.
  • Keep the team aligned. One daily brief means everyone works from the same picture.

Civic and community campaigns

  • Track issues, not just candidates. Apply the same method to ballot measures, school board and council races, and advocacy drives, area by area.
  • Understand the local conversation. See what residents and local media are saying, and where the conversation differs between neighborhoods.
  • Spot manufactured opposition. Tell real community sentiment from organized posting.
  • Make the case to funders and boards. A documented, evidence-based assessment instead of anecdote.

Sliding fee scale based on the size of the campaign

Consultation from $1,500one hour

Built for small, local campaigns that need real intelligence without a national firm's price tag. The first call is still free, so we can look at your race and confirm the platform fits.

Book a consultation

FAQ

How the consultation works, and what it costs.

Straight answers on the process and on the sliding fee scale we use for different campaign sizes.

Thinking of running, or running again? That first call is free.

Thirty minutes to look at your race, your district and your numbers. You leave with a plan either way.

Get in touch

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